A new service design project

An active life is important for everyone – especially senior citizens. The Senior Citizens Association (Ældresagen) wants to emphasise this. So we have engaged in a new service design project and we have a clear-cut mission: Improve, develop and rethink exercise activities to local senior committees throughout the country. Our process is user-driven, involving both seniors and volunteers at local committees in order to innovate the entire concept of what an active senior life means. About to become regular experts on service design for elderly? Yes sir!